When we started SimplyGuest, we kept pretty much all data in our heads. Containers start rejecting eventually; when I started forgetting, I moved the data to spreadsheets. But spreadsheets are terrible at keeping history. If I want to go back in time and see how a room's rent has varied over time, that'd by a circus. I have moved the data to a database now. That helps me visualize the data. The booking data is anonymized.
We don't have enough data to make strong observations, but it still gives us some indications:
- In the last 6 months, women have made more bookings than men.
- We make more bookings on the weekends; lowest during middle of the week.